University of Wisconsin-Madison Selects BEST Crowd Management as New Guest Services and Event Security Provider

500+ Guest Services and Event Security Positions Now Open for Hiring in Madison, WI

BEST Crowd Management ("BEST"), a GardaWorld company and leading provider of crowd management, and The University of Wisconsin and have announced a multi-year partnership to manage guest and event security services at Wisconsin Athletics events. Wisconsin becomes the sixth Big Ten school to partner with BEST to provide event staffing.

“Providing a safe environment and quality customer service are vital parts of the fan experience within our venues,” Wisconsin University's Senior Associate Athletic Director for Capital Projects and Operations Jason King said. “We’re excited to partner with a company that has a proven track record of maintaining a customer-focused approach while supporting high profile athletic and entertainment events.”

As a result of this new agreement, BEST is hiring more than 500 guest services and event security positions open for immediate placement at Wisconsin for Camp Randall Stadium, the Kohl Center and other athletics facilities.

“The University of Wisconsin hosts some of the most electric and tradition-rich NCAA events in the country, and we’re proud to partner to help create special experiences for fans, student-athletes, and the entire campus community,” said Jeff Spoerndle, Chief Operating Officer of BEST Crowd Management. “Through this partnership, our team is honored to support the University’s commitment to excellence by ensuring a secure, welcoming environment that reflects the energy and pride of Badger Nation. We understand the critical role that safety and service play in making game days memorable, and our dedicated staff is trained to deliver both every step of the way. BEST is here to support the university with reliable event staffing solutions and a shared passion for delivering top-tier guest experiences.”

BEST offers its employees flexible schedules, ongoing training and career growth opportunities. The company employs its own training program designed by security and customer service experts to help employees develop the skills necessary to advance their careers in the event industry and beyond.

BEST has over 25,000 employees and services 150+ sports and entertainment venues in the U.S.— ranging from the NFL to the MLB, NBA, NCAA, and NHL. BEST is honored to provide services to five other Big Ten universities: Ohio State University, Pennsylvania State University, University of Iowa, University of Minnesota and University of Oregon. In addition, BEST provides services to the Wisconsin Center District, Baird Center, UW-Milwaukee Panther Arena, Pabst Theatre, Miller High Theatre, and Marcus Center for the Performing Arts in Wisconsin. BEST also provided event security services for the 2025 NFL Draft at Lambeau Field in April this year.

To learn more or join the BEST team visit: best.garda.com.

About BEST Crowd Management 

BEST Crowd Management offers decades of experience providing world-class security solutions and staffing for crowd management solutions with partners including some of North America's largest stadiums, professional sports teams, college sports teams, major concert venues, and convention centers. With headquarters in Minneapolis, MN and in Montreal, Canada, BEST Crowd Management is part of GardaWorld Security, a global champion and leader in security services. For more information, visit: best.garda.com.

About GardaWorld 

GardaWorld is an entrepreneurial-driven corporation that builds global champions in security services, AI-enabled security technologies, integrated risk management and cash automation solutions, employing more than 132,000 highly skilled and dedicated professionals across the globe. Driven by a relentless entrepreneurial culture and core values of integrity, vigilance, trust and respect, GardaWorld’s global champions offer sophisticated, tailored security and technology solutions through high-touch partnerships and consistently superior service delivery. With a deep understanding that security is critical to the organizational resilience of business operations and the safety of communities, GardaWorld is committed to impeccable governance, professional care and the well-being of everyone. Thanks to a well-earned reputation, GardaWorld businesses are long-standing security partners of choice to some of the most prominent brands, influential individuals, Fortune 500 corporations and governments.  For more information visit: gardaworld.com.